Nigerian Institute of Architects (NIA)
Archibuilt: 50 great reasons
A rebrand of the NIA exhibition platform that tripled its revenue in year one.
- Client
- Nigerian Institute of Architects (NIA)
- Sector
- Professional bodies
- Year
- 2010
- Disciplines
- Rebrand · Marketing consulting · Press
The brief
Rebrand the flagship Nigerian Institute of Architects exhibition platform to make it more appealing and resonate better with the target audience.
Our solution
- An exciting rebrand of the exhibition platform as Archibuilt, launched with the “50 Great Reasons” campaign.
- Marketing consulting services across sponsorship and participation.
- Tripled the revenue of the platform in the first year — and sustained it for the next three years.