Brand strategy & market entry
Find your place in the market and make your offer clear. We shape positioning, brand propositions and launch plans around the people you need to win.
Brand strategy. Creative conviction. Lagos, Nigeria · Since January 2003
Give your
brand a soul.
We bring clear thinking and bold creativity together to build brands people believe in, choose and stay with.
THE HQSC WAY OF THINKING
Emotion × Logic
From our portfolio
Vmobile
NAICOM
CSCS
Maltonic
Nollywood at 20
Erisco Foods
SPay
01 / A distinctly HQSC perspective
Emotion makes
it matter.
Logic makes
it work.
We call it EMOLOGIC.
You’ll call it a brand that connects.
A powerful brand gives people a reason to care and a reason to choose. Our approach brings human feeling together with a clear business argument, so every idea has a purpose and every message earns its place.
Make people feel something.
Understand their hopes, habits and hesitations. Find the human truth that makes your brand relevant, then express it in a way people recognise and remember.
Give people a reason to act.
Clarify the offer, support the promise and choose the right channels. Define what success looks like, then use evidence to improve the work.
02 / Selected assignments
Different briefs.
Same conviction.
Brands, institutions and cultural moments.
A selection from the HQSC portfolio.
Original campaign materials from the HQSC archive. Select a project to explore the brief and our response.
03 / What we bring to the table
One brand ambition.
A connected approach.
From the question in the boardroom
to the campaign in the marketplace.
Creative ideas & brand identity
Give your brand a voice, a look and an idea people can recognise. From identity and packaging to campaign platforms, we make strategy tangible.
Integrated campaigns & media
Connect the message across the places your audience pays attention. We bring creative development and media planning together across digital and traditional channels.
Digital content & social engagement
Turn your brand story into a useful, consistent digital presence. We develop content and social campaigns designed around audience interests and business priorities.
Brand trust & stakeholder engagement
Help the people who matter understand your position and believe your promise. We clarify complex issues and shape communications for customers, institutions and public audiences.
Events & brand experiences
Bring the brand into the room. We develop and manage launches, milestone celebrations and experiences that give people a direct connection with your story.
Need a complete campaign or a specialist assignment?
We shape the engagement around the brief.
04 / From first conversation to delivery
Good work starts
with better questions.
We agree the objective and the measures
before the first creative presentation.
Understand
the real challenge.
Explore the business, the audience and the evidence. Establish what needs to change.
Make the
strategic choice.
Agree the proposition, priorities, scope and measures that will guide the work.
Give the
strategy a voice.
Develop the idea and the assets. Refine them against the brief and audience needs.
Launch.
Learn. Improve.
Coordinate delivery, review the agreed indicators and use what we learn to strengthen the next move.
05 / Meet our founder
Nnanke
Harry Willie.
Brand Trust Architect
Founder & Chief Executive, HQSC Limited
Strategic Adviser for Brand Trust and Market Entry
Publisher, BRANDECONOMY
Nnanke brings more than three decades of brand and communications experience to the questions that matter most: how to enter a market, earn belief, encourage adoption and sustain growth.
He served as the founding Head of Advertising and Promotions at Globacom. Through HQSC, he also led a five-year media management engagement for Vmobile, a predecessor of Airtel Nigeria.
Explore his experience
His institutional and commercial portfolio includes assignments for the National Insurance Commission, Central Securities Clearing System, GTB, Sona Group, the Nigerian Institute of Architects and the Association of Movie Producers for Nollywood at 20, alongside work for consumer brands, political brands and public personalities.
His perspective combines experience inside a telecommunications operator with agency leadership in brand strategy and media execution. He focuses on successful market entry, customer adoption and retention, and sustainable growth.
Our story / Building brands since January 2003
Built on experience.
Alive to what’s next.
HQSC is an integrated marketing communications company founded to help brands become more meaningful to people and more effective in the market.
Since commencing operations in January 2003, we have worked across consumer brands, financial services, institutions, culture and property. Our purpose remains simple: give every brand a soul, then connect it with the people who can carry it forward.
We bring strategic counsel and creative execution into the same conversation, with the flexibility to deliver a complete communications programme or a focused specialist assignment.
The next brief could be yours.
What could your
brand become?
A launch. A fresh direction. A message that needs to land.
Tell us what you’re working towards.